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Article from: everydaybusinessonline.com
What is affiliate marketing?
By now most people have heard all about the success of
Amazon.com. What they may not know is that Amazon
spawned an Internet industry in 1996, by allowing
independent website owners to earn commissions by
referring paying customers to them. This is known as
pay-for-performance-advertising or affiliate programs.
With affiliate marketing it’s important to remember,
that there are three primary roles consisting of the
merchant, the affiliate (publisher) and the third party
(Commission Junction). The merchants (advertisers) pay a
commission on sales generated by customers, which the
affiliate (publisher) sends to their sites. Commission
Junction (third party) pays affiliates on behalf of the
merchants and provides a tracking system. The merchant
handles all order processing, shipping, and customer
service.
On average merchants pay commissions of 7-10%. Here’s an
example of the money making potential, let’s say: you
have three web sites with a 100 visitors a day and a 1%
conversion (equivalent to 3 conversions a day), that’s
equal to $110 U.S. per day ($30 cell + $50 satellite +
$30 credit card). By the end of the month that’s a
return of $3300.
Visit Commission Junction to see a partial listing of
their top-notch merchants offering affiliate programs.
Got Dot: How did you begin Affiliate Marketing?
Rene likens starting affiliate marketing to preparing
for a Judo tournament. To get in shape Rene closely
followed the teachings of James Martell. Rene says, “The
advantage of proven-training is that you can rest
assured that if you follow the system, you will see
results.” Rene adds, “James keeps us abreast of
developments in the industry through the Affiliate Buzz,
an audio newsletter for affiliate marketers, which he
hosts. Plus, the energy of James Martell is so
inspirational, it’s a real big emotional boost.”
Got Dot: What is it like getting started?
In Judo Rene used to do an exercise involving upwards of
a 100 throws a day. Her commitment never wavered. The
exercise had to get done. The same drive and precision
Rene’s applied to affiliate marketing.
Throughout most of 2002 Rene worked 12-16 hour days. Now
she’s working four hour days and the revenue stream is
accelerating. Rene says, “In four hours I work as hard
as I used to in twelve hours.
“Now, I look into ways to increase my productivity and
automate the processes. For example: When I’m building a
new site I look at ways to automate the keyword
searches, so I can just crank out the content driven
articles.”
Keywords as explained in James Martell’s Affiliate
Marketers Handbook are the search engine building
blocks. Marketing on the Internet is all about placement
and being seen. To be successful you need the keywords
people use for queries on the search engines, that’s how
your web site will be found.
Rene follows the same methods for web site construction
developed by James Martell. These principals are
incorporated into Rene’s successful series of specialty
shopping sites on topics such as: car loans, cell phones
and credit cards.
In the midst of construction for a new site Rene says,
“I’m like a baby looking at it through fresh eyes. I
want to make the review articles really human, let the
consumers know about the great alternatives, instead of
just selling them.”
Got Dot: What kind of financial goals did you set?
The first goal was financial independence, saying
goodbye to uncertainty about the future. After achieving
that Rene set her sights on earning $10,000/month, which
she obtained within 8-9 months. For the next six months
Rene wants to consistently bring in $20-30/k month,
building one site a month.
Rene says, “The money’s incredible. The sites are
generating a 400% increase in revenue per month.”
Got Dot: With work from home jobs, everyone talks about
independence are there some other joys you’ve
discovered?
Rene says, “The income stream keeps coming in whether
I’m in front of the computer or swimming, or going out
to dinner. There’s a real sense of satisfaction when you
see that you’ve built a money making machine. It’s like
having a black box in your basement that’s printing
money and every time you want to buy a dress or go out
to dinner, you put money in your wallet.”
Got Dot: What would you tell someone considering
affiliate marketing?
What Rene mentions may sound drastic, but it’s rooted in
sound logic. Consider becoming homeless for a day,
driving in a traffic jam, looking at starving people
barely surviving, or getting a boss from hell. Then ask
yourself is that what you want out of life? When the
answer’s no and you hit bottom, the only place left is
to climb to the top.
Being in affiliate marketing is like Judo, you need to
train hard, get in shape, and never waiver. Stay
determined, keep your focus, and if you hit the ground
get back up and keep running.
Rene says, “The best thing about affiliate marketing is
there’s no boss breathing down my neck and the income
keeps on growing. And the glory’s there, when I’m on top
of the search engines, I’m the tournament champion.” |
